Author: Maya Kuzova
Paissiy Hilendarski university of Plovdiv 
Published in: Slavyanski dialozi, XIV, 2017, 20

Abstract: In many languages and at all linguistic levels there are manifestations of ambivalence of the emotional sign reaching paradoxality. The study is about the linguistic forms of expression and, more specifically, the pragmatic power of negation, repudiation, and “nullifying” as expressive characteristic indicator of axiological categories.

Key words: emotion, assessment, linguistic expression, negation