Authors: Nadezda Stalianova, Iliana Puhaleva
St Kliment Ohridski University of Sofia
University of Silesia in Katowice
Published in “Славянски диалози”, 4 (1), 2005
Abstract: Our research is concerned with the problems of conceptualization of business and economy in Bulgarian and Polish language. Our goal is to show how the identical metaphors, i.e. business is conceptualized as an animated being, as a building and as a machine; economic processes have the feature to move horizontally and vertically; financial means are conceptualized as a liquid and flowing. On the other hand, businedd and economy in Bulgarian and Polish language are personified (animated). An expression of this personification is the interpretation of economy as an animated being and a patient, of competition in business as a war, of clients as an object of attention and as a pray of hunting.